CBSE 12th Class Business Studies Syllabus

Course Structure

Course Syllabus

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

• Management −
  • Concept
  • Objectives
  • Importance
• Management as −
  • Science
  • Art
  • Profession
• Levels of management
• Management functions −
  • Planning
  • Organising
  • Staffing
  • Directing
  • Controlling
• Coordination −
  • Concept
  • Characteristics
  • Importance

Unit 2: Principles of Management

• Principles of Management −
  • Concept
  • Nature
  • Significance
• Fayol’s principles of management
• Taylor’s Scientific Management −
  • Principles
  • Techniques

Unit 3: Management and Business Environment

• Business Environment −
  • Concept
  • Importance
• Dimensions of Business Environment −
  • Economic
  • Social
  • Technological
  • Political
  • Legal
• Impact of Government policy changes on business with special reference to −
  • Liberalization
  • Privatization
  • Globalisation in India.

Unit 4: Planning

• Planning −
  • Concept
  • Importance
  • Limitations
• Planning process
• Single use and Standing Plans −
  • Objectives
  • Strategy
  • Policy
  • Procedure
  • Method
  • Rule
  • Budget
  • Programme

Unit 5: Organising

• Concept and importance
• Organizing Process
• Structure of organization −
  • Functional
  • Divisional
• Formal and informal organization
• Delegation − concept, elements and importance
• Decentralization − concept and importance

Unit 6: Staffing

• Concept and importance of staffing

• Staffing as a part of Human Resource Management

• Staffing process −

  • Recruitment - sources; Selection - process

• Training and Development −

  • Concept and importance

  • Methods of training - on the job and off the job - Induction training, vestibule training, apprenticeship training and internship training

Unit 7: Directing

• Concept and importance

• Elements of Directing −

  • Supervision - concept, functions of a supervisor.

  • Motivation - Concept, Maslow’s hierarchy of needs

  • Financial and non-financial incentives

  • Leadership - concept, styles - authoritative, democratic and laissez faire

  • Communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

Unit 8: Controlling

• Concept, nature and importance
• Relationship between planning and controlling
• Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management

• Concept and objectives of financial management
• Financial decisions −
  • Investment
  • Financing
  • Dividend
  • Factors affecting
• Financial planning −
  • Concept
  • Importance
• Capital Structure −
  • Concept
  • Factors affecting
• Fixed and Working Capital −
  • Concept
  • Factors affecting (their requirements)

Unit 10: Financial Markets

• Financial Markets −
  • Concept
  • Types
• Money market and its instruments
• Capital market and its types (primary and secondary)
• Stock Exchange −
  • Functions and training procedure
  • Depository Services and D'mat Account
• Securities and Exchange Board of India (SEBI) −
  • Objectives
  • Functions

Unit 11: Marketing Management

• Marketing −
  • Concept
  • Functions
• Marketing management philosophies
• Marketing Mix −
  • Concept
• Product −
  • Concept
  • Branding
  • Labeling
  • Packaging
  • Price - factors determining price
• Physical distribution −
  • Concept
  • Channels of distribution: types, choice of channels
• Promotion −
  • Concept and elements
  • Advertising - concept, role, objections against advertising
  • Personal selling - concept and qualities of a good salesman
  • Sales promotion - concept and techniques
  • Public relations - concept and role

Unit 12: Consumer Protection

• Concept and importance of consumer protection
• Consumer Protection Act 1986 −
  • Meaning of consumer and consumer protection
  • Rights and responsibilities of consumers
  • Who can file a complaint and against whom?
  • Redressal machinery
  • Remedies available
• Consumer awareness −
  • Role of consumer organizations and Non-Governmental Organizations (NGOs)

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