SAP Hybris - Introduction

SAP Hybris is a family of product from a German company Hybris, which sells e-Commerce, Marketing, Sales, Service and Product Content Management Software. SAP Hybris provides solutions that helps any organization to cut cost, save time, reduce complexity and require lesser focus to achieve excellent customer experience.

Hybris was introduced in 1997 in Zug, Switzerland and later this company was acquired by SAP S.E on 1 August 2013. SAP has integrated its own premise backend system – SAP CRM and SAP ERP with the Hybris solution, so any company that has SAP ERP or SAP CRM implemented can easily move to the SAP Hybris solution. The SAP Hybris Commerce Accelerator is an Omni channel e-commerce solution with storefront templates and tools to provide an amazing customer engagement experience. Hybris Product focuses on the following main areas −

• Commerce
• Marketing
• Revenue (Billing)
• Sales
• Service
• Hybris as a Service (YaaS)

Let us now discuss each of these in detail.

Commerce

This is used to provide a meaningful and consistent experience to every channel. It includes products for B2C Commerce, B2B Commerce, Product Content and Catalog Management, Omni-Channel fulfillment, and Merchandising to understand what customer wants and to turn visitors into buyers.

Marketing

This is to understand the customer behavior in real-time and to provide them what they want and when they want.

Revenue (Billing)

This solution provides a company with the capability to work in complex partner ecosystems, reselling products and sharing the revenue. It includes products for Subscription Order Management, Revenue in Cloud, Responsive Quality Control, Customer Financial Management, Consolidated Billing, Invoicing and many more.

Sales

SAP Hybris cloud for Sales takes customer information from the backend system provides it to the front-end Sales team and enables them to understand target customers, and how to grab each opportunity of a new sale. This provides information to the sales executive out in the field and on the mobile device in the hands of the sales executive. It includes product for Retail Execution, Sales Performance Management and Sales Force Automation.

Service

SAP Hybris for Service allows a company to provide an exceptional service experience to its customer and hence delightful customer engagement experience. Using Hybris Service, organizations can give its customer the right service on the right channel. It includes product for Omni Channel Call Center, Proactive Field Service and Comprehensive Self Service.

Hybris as a Service (YaaS)

This is one of the most advanced micro services ecosystem, which allows a company to develop custom applications with the existing platform. YaaS allows companies to reassemble and adapt the existing services to build a custom experience without the need of developing them from scratch.

The URL for Hybris solution and its key features is given below.

www.hybris.com/en/

You can navigate to the Products section to see what all key products are being offered by SAP Hybris. You can also scroll down to different sub-categories under each category.

Following are the Industries where SAP Hybris is implemented. It is implemented in Automotive, Banking and Finance, Consumer Products, Healthcare, Insurance and Manufacturing, Retail, Public Sector and many other industries.

You can navigate to the “Customers” section to see the client list for SAP Hybris.