Pinterest Marketing - Tracking the Traffic

Pinterest has its own analytics system. You can gain valuable insights about your audience. It is important for an online business to generate traffic, and to segment and analyze the followers. Pinterest analytics helps you to −

• Identify your competitors.
• Discover the devices your followers prefer.
• Find out how people organize your content.
• Discover the interests of your audience.
• Reveal your most engaging pins.

You can check out your Pinterest profile, your audience and activity of your website’s pin on Pinterest. If you click on “More >”, you would find that there are the following four options for Pinterest profile analytics −

• Pin Impressions
• Repin
• Click
• All-time Summary

Let us discuss them in detail.

Pin Impressions

They are the number of people reaching your profile. Here, you can check the impression for your Pins and Boards.

Repins

It represents how many times another Pinterest user repinned your pin on their profile.

Clicks

It represents the number of users who visited your page through your pin.

All Time Summary

It represents all the summary of the most repinned items and best in search.

Customer Demographics on Pinterest

You can check the demographics of your audience by country, language, devices, and their interests. You can either create content according to your audience demographics and interests or you can create an audience related to your own content. You can create and present the content according to the devices preferred by your audiences also.