Google+ is a powerful social network and has the potential of drawing more visitors to our business. Following are some effective strategies to follow to engage more users.
Make Google+ page findable by adding a badge to the website to let users find it in one click.
Create circles strategically. Organize relationships on circles. Try creating one around the theme. search relevant people, and post to add to your circles.
Post compelling content. Genuine and good content draws large traffic without fail. Include visuals where necessary. Add lot of information to maximize readership.
Make use of hashtags on Google+. This assists in finding relevant stuff easily.
Interact with people to boost engagement. Revert to queries and comments proactively. Ask questions and opinions. This gives the users a feeling of being part of the business.
Join communities. To bring traffic to the page, be a part of communities to associate with the audience. Participate regularly without fail. This opens a direct line of communication with people.