DAX (Data Analysis Expressions) is a formula language that helps you create new information from the data that already exists in your Data Model. DAX formulas enable you to perform data modeling, data analysis, and use the results for reporting and decision making. It is a collection of functions, operators, and constants that can be used in a formula or expression to calculate and return one or more values. DAX is the formula language associated with the Data Model of Excel Power Pivot.