Organizations that Treasure Creativity
Creative processes are implemented constantly by many big companies in private and public sector organizations. It is prevalent in sectors where people management plays a huge role like manufacturing, services, banking or the construction industry. Big car manufacturing firms, software development firms, railroad industries and pharmaceutical firms use creativity experts to teach their employees new techniques to increase their efficiency and quality of output.
Nearly all new management techniques that can be applied in companies come from creative processes. They include benchmarking, employee involvement, marketing, etc. In fact, creative thinking has become so prevalent that even small firms and organizations are collaborating with biotechnology companies to creative techniques to solve problems and to improve the efficiency of working techniques.
Creative techniques may be applied in any area of the company, be it −
- Business Strategy
- Product Development
- Human Resources
- Sales and Marketing
- Collection of information
- Product Design
- Quality Management, etc.
Implementation Cost of Creativity
Creative techniques are employed by all organizations and firms who deal with new scenarios every day and are expected to resolve the issues that come up because of these scenarios. They also look for bringing improvements in their products or services.
Most often, creative techniques are adopted to enhance personal creativity in individuals who work on new product development. For example, scientists who research in laboratories. However, the objective of the company focus is to enhance the group creativity, then it needs to first form a collaborating team of at least 20 employees including 3 members who will fulfill the roles of the managerial staff. The application of creativity techniques is not a discrete process. It should be practiced continuously in regular sessions within work groups.
The regular timings to practice these creativity techniques are company facilities during normal hours and working conditions. The implementation of a creative technique includes −
- The costs of external consultant fees
- Preparation for a session of creativity
- Application of creative techniques and
- Evaluation of the employees.
It also includes the cost of software packages used during the training program and the hardware rented or bought for the successful implementation of the program.
Conditions for Implementing Creativity
When it comes to the implementation of creative techniques, it has been found that some of them are easy to implement, whereas other techniques need adequate and proper infrastructure, experts and training. In such cases, organizations generally contact and hire external consultants.
In addition to the external consultants, the company itself also practices on providing a creative environment. This is done by making the employees participate in various concerns and decision making process of the company. They are also encouraged in an open and flexible method of learning on the part of the management. Some of the factors that help nurturing a creative work climate are as follows −
- An interactive environment with the minimum interference.
- An organizational culture that encourages discovery and problem solving.
- Rewards for employee performance and constant motivation.
- Managers willing to risk failures to encourage creativity and innovation.
- An open and flexible policy for working and performing.
- Providing people with creativity enhancement training.
There are other important factors behind the successful application of creative techniques within teams in a company, such as properly trained human resources, clear strategies, focus on the core competencies and knowledge on key areas of business such as marketing, engineering and design.
