Creativity in Business

Logical thinking involves a series of progressive steps. The new knowledge we get is a logical forwarding of the facts that we already have with us. In that sense, it is not something really “new”, but more of a conclusion of thoughts. That is exactly where organizations have begun understanding the value of creative problem solving.

There is now a dearth of ideas at the top level of the management as to which new direction a company can be taken in. In other words, the secondary creativity has been all but depleted. There is a huge demand for original ideas. They may be impractical, but they should be unique and original.

The process of Creative Problem Solving uses complex tools of memory associations and mechanisms to produce alternative insights onto an existing problem. This is not possible by using the conventional methods of problem solving.

In the world of business, new scenarios are created every day and each one of them needs a novel way to deal with it. This is because the existing rules and guidelines won’t be sufficient in providing the perfect solution to any problem. To tackle the new scenarios, there is a lot of innovation needed in problem solving. A lot of research has gone over creative problem solving in the last decade and almost every organization has a creative team looking for the next big idea. Earlier, a good academic background and experience was sufficient to build a successful career.

Now, the most valued asset of a candidate for selection is his/her creative problem solving, especially if he/she is being considered for any leadership profile.

Business houses now know that they can never have complete contingency planning for all possible sudden scenarios. New contingencies can create unfavorable working conditions for people working in the organization, hence they need a competent person at the top who can come up with solutions. It is not only about finding solutions to problems.