Conversion Rate Optimization - Tips

Being a marketing champion, needs a well-laid strategy, planned tests, great gut feeling, calculations and lot of efforts put in the right direction.

Following are some pointers which will be helpful in becoming a successful optimizer.

• Learn from your mentors. See how they are incentivized. How they reached their goals.

• Hypothesize first and then test.

• Test on qualitative data.

• Learn from real customers. Record their feedback. What is frustrating about your product. Learn from case studies. Hire a professional, probably a consultant, who can help you make better decisions.

• Involve other departments of your company. Keep in mind, as many people as many brains. All others can help in your test.

• The main result should be revenue not just increase in numbers.

• Be a leader. Learn more. Grow your networks.

• Don't give up and don't get agitated over non-resulting tests as I already said not all tests win. Don’t get disappointed. Try again with new data.